Or not social media? Companies in the technology industry and introduce themselves that question regularly. Whether or not motivated by the rise of social media platforms as Twitter, Linked and YouTube technically oriented environments. “Companies should not be mad, ‘says Jos Fleischeuer industrial marketer today in an interview with industrial social media. “Let others find you without the use of social media is missing the boat.”
He believes that companies put their own choices. “I advise is to consider how the use of Social Media can contribute to achieving the business and marketing goals. Not do otherwise would mean that a company Business leaves behind a competitor and then very easy to get. ”
industrial social media
Fleischeuer stood at the cradle of industrial social media, A relatively new initiative which focuses on social media for companies in manufacturing, engineering, and technology (high) tech. “We want to help companies better understand the opportunities and possibilities that social media offers. Specially we have Industrial Social Media Scan been developed. Except that companies therefore clearly know how to use social media, their results also indicate how future companies can use social media focused their marketing goals. ”
Knowledge between colleagues from industry and technology is a key objective of industrial social media, Says the promoter. “That so in part through meetings with inspiring case studies and best practices are central. One example is the Fall Event on 17 November and takes place in cooperation with Rexel is organized. “The autumn event allows participating companies actually see the industrial potential of social media. That is why Clyxis partly as a case study on the program, a concept that Draka and ABB have developed for the building and partly by the use of social media in a short time successfully in the market is put. ”
industrial content
Also industrial content is an important pillar of the services industrial social mediaIs clear from a remark Fleischeuer. “Companies in the industry and technology in their communication is very corporate and product oriented. At Social Media it does not. That is simply the first to share knowledge, then make contact and the last to show you: the promotion. Content has to be strong focus on knowledge. It refers only to the expertise that a company house, but also more general knowledge of sectors, laws and regulations, etc. ”
While technology companies are already well aware of it and know that this requires a different mindset needed, they have difficulty to find suitable content creation, he knows. “Industrial social media helps them knowledge and technical expertise so as to express that for – potential – customer relationships and benefit in it. Technical competencies are translated so that it leads to interesting content, no direct link to their own products and services. That the likelihood that other vergrooot redistribute your information, for example via a link on a ReTweet on Twitter or LinkedIn. Indirect promotion and proper that that is the essence of social media.